Eilene Zimmerman is the founder of ContentMatters and has been a journalist, writer and editor for more than two decades. As a journalist, she has deep experience writing about small business, entrepreneurship, technology and the workplace. Eilene has also written about parenting, education and a range of social issues. For nearly seven years she penned the monthly “Career Couch” column in the New York Times Sunday Business section and is a regular contributor to the Small Business section, where she writes small business stories and wrote the weekly blog/columns “Start” and “Tech Support.” She currently writes a column about startups and technology for Forbes. Eilene was a contributor to Fortune Small Business magazine for ten years (that content also appeared on CNNMoney.com) and her articles appear and have appeared in a wide variety of publications, including CNNMoney.com, Salon, Crain’s New York Business, Glamour, Real Simple, Christian Science Monitor, San Francisco Chronicle, Slate, and Psychology Today. Eilene also participates in and moderates small business/entrepreneurship panels for companies like Facebook, and has been a guest on BBC radio programs talking about American business.